SSL or Secured Socket Layer is what informed online shoppers and smart ecommerce business owners trust to protect private information from hackers and identity thieves. One of the biggest concerns related to online shoppers and business website owners is the protection of information – particularly credit card numbers and personally identifying information.
The SSL data encryption protocol was first developed by Netscape but is now almost universally accepted on any browser. It creates a secure connection from server to browser by scrambling the information and only someone with the right key can unscramble it. So even if the info is intercepted, it is meaningless without the decoder.
Your customers can easily distinguish your website as a secure location by the “s” that appears in your address after the “http” so that it looks like “https”.
Another tell-tale sign of secure websites are certificates that are sent to your customer to ensure them you are who you appear to be onscreen. Therefore, it’s of crucial importance that if you are using a shared SSL certificate that you have full confidence in the issuer and that they have a solid and secure reputation. To help you in that aim there are websites like eVerify and VeriSign that verify certificates.
Putting into place such safety nets can ease the anxiety over keeping your customers information safe and protecting your business from fraud, lawsuits, and a poor reputation. It also is evidence of your commitment to your customers and a visible sign that you are doing all you can to earn their trust and business.
