Miva Merchant 5.5 is an E-Commerce shopping cart program that allows you design and build a web site that will allow you to sell products online. The Miva program is flexible, easy to use and is designed to work with Windows. It offers the potential to optimize sales by it’s versatile tools that were created to develop, maintain, and grow an online store. Miva Merchant Cart is a great shopping cart program with many useful features. However, like any shopping cart program on the market, there are both advantages and disadvantages to this software.

Miva Merchant Shopping Cart comes with their trade marked Morph Store Technology. This allows you to use customizable page templates to design your store. Customizing your store gives it a professional appearance and personal look that will attract the attention of your customers. Miva also has an extensive library of add-on tools to give your business the features that it needs. In addition, they allow you to build your site as large as you need it because they do not place limitations on the amount of store data that you can create. One thing that makes Miva different from it’s competitors is that it has an integrated program for credit card processing and shipping calculations. Miva is an advanced catalog, customer, and order management system. They also offer coupon codes and discounted packages for affiliated companies.

On the other hand, it does take some Java Script skills in order to operate Miva Merchant Cart. Some programmers have said that it is semi-difficult to configure. However, the Miva user groups are an excellent source of information when working through some of the more technical applications. You may need to rely heavily on those user groups though, because there have been some Miva users who claim that they received poor technical support from the company.
For the most part though, Miva Merchant Cart seems to be a great product. Many of it’s users are happy with the power it gives them to completely customize their online store. It’s integrated merchant program makes it easy to set up your store for credit card processing. However, choosing shopping cart software and/or programs should be based on your business’s individual needs.