How to Find the Best Shopping Cart

Shopping online is made easier for your customers by shopping cart software. Just as in a traditional shopping experience, the cart doesn’t handle the financial transaction, but it makes the whole shopping experience enjoyable by allowing your customer to shop around while they decide what to take to the check out line. The benefit for you as the business owner is satisfied, returning customers, and one of the best tools in your marketing arsenal to track sales, offer add on items, or keep customers informed about specials or allow them to use promotional codes.

As with everything related to technology there are varying degrees of costs and features in shopping cart software and the best solution for you in selecting one is figuring out what you can afford and what you can’t live without. There is also the option of renting a shopping cart vs. buying.

A consideration when choosing your software are user-friendly features like cart editing and shipping and sales tax calculators. These features help your ecommerce website run more efficiently and keep your shoppers happy since they have the freedom to make changes easily and are aware of shipping costs.

Other features like cross selling are a fantastic way to point your customers toward other items they might be interested in or prod them to explore your web site further. This feature is especially popular with the clothing and shoe websites.

Marketing tools like promo or discount codes can also be handled through shopping cart software as well as autoresponder prompts which are usually sent via email to keep customers informed about sales, product news or even surveys. They are both great ways to keep customers coming back with a reason to shop.

Finally, if you are using your website to sale affiliate products or services, modules are available to track purchases and reconcile accounting.